At Sink or Swim Coffee Company, every roast tells a story. It’s a story of precision, passion, and an unbreakable commitment to bold, high-quality coffee that fuels the relentless. From sourcing the finest beans to perfecting the roast profile, we don’t take shortcuts—because neither do you.
So, how do we turn premium coffee beans into the strong, smooth, and energizing brews that keep you pushing forward? Let’s dive into the process.
Step 1: Sourcing the Best Beans
Great coffee starts with great beans. We work with top-tier farmers from the world’s best coffee-growing regions, selecting 100% Arabica and high-quality Robusta beans that meet our standards for flavor, sustainability, and strength. Whether it’s the smooth caramel notes of Colombian beans or the bold intensity of African and Indonesian origins, every batch is chosen with purpose.
Step 2: The Roasting Process – Where the Magic Happens
Roasting is where science meets art, and at Sink or Swim Coffee, we take this part seriously. Our small-batch roasting process ensures that every bean reaches its peak flavor potential—no bitterness, no burnt taste, just smooth, bold coffee ready to power your grind.
Our Roast Profiles:
🔥 Light Roast – Bright, smooth, and packed with natural flavors. Perfect for those who love a clean, crisp taste with higher caffeine content.
🔥🔥 Medium Roast – A balanced brew with a touch of sweetness and acidity. Notes of caramel, chocolate, and nuttiness make this an all-day favorite.
🔥🔥🔥 Dark Roast – Bold, smoky, and rich. This is the heavy-hitter, made for those who like their coffee strong, smooth, and packed with deep, roasted flavors.
Each roast is meticulously monitored using precise temperature control, ensuring consistency in every batch. We let the beans tell us when they’re ready—listening for the perfect first and second crack to lock in the flavor and intensity.
Step 3: Cooling & Resting for Maximum Flavor
Once the beans reach perfection, we rapidly cool them to halt the roasting process. This preserves their flavor and prevents over-roasting. But we’re not done yet. The beans are left to rest for 24-48 hours, allowing the natural oils and flavors to fully develop.
Step 4: Grinding & Packaging for Freshness
Freshness is everything. We grind our coffee on demand, ensuring that every bag maintains its peak aroma and flavor. For those who prefer whole beans, we seal them immediately after roasting to lock in freshness until you’re ready to grind and brew.
Our packaging is designed to keep your coffee fresh, bold, and battle-ready—because stale coffee is never an option.
Step 5: Brewing the Perfect Cup
Now, it’s your turn. Whether you’re a French press fanatic, espresso expert, or cold brew connoisseur, our coffee is roasted to perform. Need tips on brewing? Check out our Brewing Guide to get the best out of your Sink or Swim Coffee.
Why Our Coffee Stands Above the Rest
✔️ Small-batch roasting for maximum quality
✔️ Hand-selected beans from premium coffee-growing regions
✔️ Meticulously crafted roast profiles for every taste preference
✔️ Freshly packed and sealed for ultimate freshness
At Sink or Swim Coffee Company, we don’t just make coffee—we craft fuel for the fearless. Whether you’re waking up for duty, grinding out a side hustle, or gearing up for your next big challenge, our coffee is made to keep you moving forward.
Because in life, there are only two choices: Sink or Swim.
⚓☕ #SinkOrSwimCoffee