In 2018, I stood at a crossroads—one that would either push me forward or pull me under. As a Navy sailor, I understood the meaning of resilience, determination, and the constant battle between sinking and swimming. That mindset wasn’t just something I carried in uniform—it was a philosophy I wanted to share with the world.
That’s how Sink or Swim Coffee Company was born.
From the Navy to the Coffee World
I’ve spent my career mastering precision and problem-solving, working as a Biomedical Equipment Repair Technician while also earning my Bachelor’s degree in Information Technology. But beyond the structure and discipline of military life, I’ve always had a passion for entrepreneurship.
Coffee has fueled me through long nights, early mornings, and the grind of daily life. I wanted to create a coffee brand that wasn’t just about caffeine—it was about the mentality of pushing forward, no matter the odds. In 2018, I took the leap, sourcing high-quality beans, refining my roasting process, and building a brand that represents the warriors, the hustlers, and the ones who refuse to quit.
Building a Brand with Purpose
Sink or Swim Coffee Company isn’t just another coffee brand. It’s for those who wake up every day ready to conquer their challenges—whether that’s on the battlefield, in the office, or chasing their dreams.
We started with small-batch roasts, carefully selecting beans from the world’s best coffee-growing regions. Our mission was simple:
✔️ Deliver bold, high-quality coffee
✔️ Fuel ambition and perseverance
✔️ Build a community of go-getters
From our Colombian Roast, rich and smooth with hints of caramel and cocoa, to our bold, dark blends that keep you sharp and ready, every bag of Sink or Swim Coffee is crafted with purpose.
Overcoming the Challenges
Starting a business while balancing military life and family was no easy feat. There were long nights of perfecting roast profiles, figuring out logistics, and building an online presence. But I knew if I wanted to create something lasting, I had to embody the very motto of my brand—Sink or Swim.
With the support of my family, my fellow service members, and an incredible community of coffee lovers, Sink or Swim Coffee has grown into something bigger than I ever imagined.
What’s Next?
Today, our mission remains the same: fuel those who refuse to quit. We’re expanding our product line, building a strong community, and working on new ways to bring even more high-quality, battle-ready coffee to those who need it most.
Whether you’re a service member, entrepreneur, athlete, or dreamer, Sink or Swim Coffee is here to power your grind. Because at the end of the day, there are only two choices: Sink or Swim.
Join the movement. Stay caffeinated. Stay relentless.
⚓☕ #SinkOrSwimCoffee
